Edinburgh Bicycle Co-operative
Concept Project for Demonstration Purposes
Not Affiliated with Named Company
Embarking on a rebranding journey, the Edinburgh Bicycle Co-operative engaged with two distinct concepts to redefine their visual identity.
Concept one blends modern aesthetics with functionality, presenting a cohesive visual identity through a custom logo and a series of icons that encapsulate the brand's values. The advertisement materials showcase the brand's commitment to cycling, employing a clean design that invites customer interaction.
Concept two adopts a retro-inspired approach, using a heritage-infused custom logo and nostalgic colour schemes. The advertisement approach for this concept creates a resonant narrative, connecting customers to the rich history of cycling through a timeless design style.
Both concepts reflect Edinburgh Bicycle Co-operative's dedication to cyclists, with each advertisement and custom logo designed to engage and resonate with the cycling community.