More Than Visual

Sawdust's trio of advert campaigns exemplifies their "more than visual" ethos. The first series uses tactile wood grain textures in typography, symbolising craftsmanship and the design journey. The second transforms electrical cables into expressive typography against a blue sky, depicting interconnected ideas and innovation. The final series features steel letters with blue paint, reflecting creativity over rigidity, symbolising Sawdust's deep cultural and creative impact. Each series transcends traditional visuals, offering an immersive brand experience.